BUILD YOUR BRAND & GROW YOUR REVENUE

I help by creating, activating, and optimizing campaigns and media

I solve for

Building brand equity

Winning new customers

Optimizing campaigns

Scaling-up business

Running effective teams

I work as

Advisor & consultant

Hands-on-keyboard manager

Team leader

Let’s get started

We’ll schedule time to discuss your plans, goals, and support needs. I’ll give you a quick assessment and recommendations. We’ll go from there.

More on how I help

Developing Plans

  • Audience definition

  • Full-funnel, multi-channel communications strategies

  • Digital and offline media plans

  • Creative briefs and messaging direction

Activating Campaigns

  • Digital and traditional media buying

  • Media, content, and service partner management

  • Delivery, budget, and reporting management

Optimizing Performance

  • Analyzing plans and campaign performance

  • Website and user experience evaluation

  • Iteration and testing to improve performance

Leading Teams & Partners

  • Managing resourcing and assignments

  • Providing direction, inspiration, and feedback

  • Managing and collaborating with agency partners

I’ve worked with

Brands

  • Consumer Goods: bubly, LIFEWTR, Celestial Seasonings, Corona Extra, the Beef Checkoff

  • Hospitality: The Cosmopolitan of Las Vegas, Rio Las Vegas, MGM Resorts

  • Health: Metagenics, UnitedHealthcare, Quest Health, Humana

  • Financial Services: USAA, Capital One, Bluevine

  • Tech: BlackBerry, UScellular, HP

  • Retail: eBay, Racetrac, Gap, Target

  • Auto: Nissan, Infiniti, Stellantis

  • Non-profits: Equality Can’t Wait, Teach For America

Agencies

  • R/GA

  • Huge

  • Prophet Brand Strategy

  • Critical Mass

  • Arc Worldwide / Leo Burnett

  • Sapient

LaFondry?

Sounds a bit like foundry: Hammering out what’s next

Or sounds like laundry: Doing the daily work with care and attention to detail